Action Links

Problem

What started as; we need to move our website to a technology stack we can confidently grow on.

Quickly turned into; we need to better present ourselves so we can convert leads better.

Action Links had a clear niche in the arts and culture sector; having worked in it themselves, so they knew the struggles these teams faced and how to get them to their site.

But after finding a position in the market, their overall visual identity was letting them down: watering down that first impression and trust with potential customers.

Not only that, but those who did stick around weren’t being best educated on what the product was and how it could help them.

Solution

So we got to work creating a visual identity that not only felt like them, but also built trust with those in the arts and culture sector who’d be using the product.

We also geared the content to talk directly to their pain points and how Action Links could solve it, using social proof throughout to build more trust (case studies, quotes and customer logos).

And to further support it, we pushed more customers to find out more about the product, having created a suite of custom graphics to help support the content and make it more approachable.

All of which broke down those barriers to understanding the product and helping convert potential leads into booking a demo.

Results

Cold prospects now self-serve: Organisations with no prior touchpoints are finding the site via referrals, checking out the product, and booking demos entirely on their own. The site is doing the selling.

No longer a barrier to conversion: The team noticed a clear uptick in direct website bookings, with clearer product communication removing friction for prospects who might have otherwise bounced.

Increased brand confidence: The refreshed visual identity landed so well that Action Links has since rolled it out across email newsletters, slide decks, and other company assets.

Positive recognition from sector peers: The new look drew unsolicited positive feedback from other vendors—validation that the identity feels credible and considered within the arts and culture space.

A foundation for the next stage of growth: In the founders’ own words, the project has acted as a "psychological springboard" as they move into the next chapter of the business.