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Issue #24

June thoughts

We find ourselves at the end of another month; halfway through the year, end of Q2…

The other day, I told my wife all the things I had done that day, and I still feel like I hadn’t done enough.

By many people’s standards, it was a hugely productive day, and yet I felt the opposite.

Just a year ago, I would’ve felt like Superman, but today, not so much.

Why?

Everywhere I look, there is something about AI – making everything “quick and easy”.

So what’s a safe bet for the future?

Does anyone know what the future looks like?

The people at the top building these AI tools probably have some idea, but what’s the truth?

What they say publicly – is this hype or is it masking the true potential and goals of AI?

Are we all in fact screwed and there’s no safe bet?

Become a plumber, some say – but not everyone can be a plumber and with so many displaced by AI, who’s going to hire all these plumbers?

One thing feels true right now: you need to adopt these tools and become an orchestra of them.

And focus on real outcomes instead of just deliverables.

Will this be enough in a year or two? I have no idea.

We might look back on that time, saying I wish I had focused on this thing instead – but that’s the beauty of hindsight.

With so much uncertainty about the future, maybe it’s a sign to take that risk and commit to the thing you really want to do…

Because we’re all on a journey and we don’t know where we’re headed…

And that, my friends, is a look inside my head.

But the future does not yet exist, and so – here’s a look back at my real life through June…

Weekly reviews

I may not know what the future holds, but I’ll continue to focus on the things within my control.

And part of that involves weekly reviews (I wrote about it in my null blog post at the start of the year).

In short, I’ve started reviewing my week each Sunday.

It allows me to reflect on everything I’ve accomplished that week.

Last week’s review was an eye-opener.

I felt like the week had flown by, and as a result, I hadn’t accomplished much.

But as I sat down to reflect, the list grew and grew – and I ended with a list of 10 things I had done well that week!

I follow a simple structure;

  • What went well
  • What didn’t go well
  • What to change next week

If anything I’ve said until this point sounds relatable to you, doing these weekly reviews is well worth the time.

Read backpack emoji

Work

Work-wise has been exactly the same as May.

Working with 2 clients – for the majority of time with an agency, and a little with a client from last year.

As we move into July, I’m looking light.

But I’m so close to signing a new client for July-September.

The task – helping them re-platform to null Prismic (they currently have to go through dev to make changes to their marketing pages).

I also had a couple of other requests – one from Prismic and the other a studio I chatted to at the start of the year.

What’s most exciting is that the project I’m hoping to sign – offers clean community solar, and the studio offers green digital solutions to their clients (so both environmentally focused).

Personal projects

This month feels like a win for personal projects (considering I’ve been booked with client work).

I’ve slowly started filming video clips and thinking about how they’ll form YouTube videos.

I’ve re-worked my proposal template and re-organised all my Figma files for marketing, brand and website.

I’ve also started refining null Stryve’s design as I’m looking to post more recipes there.

I’m going for a slightly more mature look with rough, realistic illustrations (I used ChatGPT to generate these). And I also started refining my food photography to put more focus on the food.

Health

After a year away from the gym, I joined up again.

I’m managing 3 sessions per week – having to wake up at 5:15, as it’s the most practical time for my schedule.

Daily walks are still going strong, and meal prepping for the week is also a success (my biggest downfall is still snacking).

House updates

We’ve been in our new house for 3 months now.

Updates feel like they’re happening fast and slow at the same time. We’ve shifted our focus away from the garden to the kids’ bedrooms.

We’ve added some panelling to both the girls’ bedrooms and painted them with Pale Wedgewood and Dorchester Pink by Little Greene.

As you can see, we also started wallpapering and will be moving onto another room soon (maybe my office).

June goals

  • Land a project for July/August
  • Film everday content
  • Publish Big Cartel case study
Emoji money with wings

Projected income

  • £7,975 Month
  • £21,350 Quarter
  • £64,500 Year
  1. £0
  2. £1k
  3. £2k
  4. £3k
  5. £4k
  6. £5k
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  8. £7k
  9. £8k
  10. £9k
  11. £10k
  12. £11k
  13. £12k
  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec

Product of the month

Oakywood

Wireless charger

It became nearly impossible to charge my phone, so I decided to get this wireless charger. I’ve known about Oakywood for some time – they create great quality, sustainable products so it was an easy choice.

View charger

Video of the month

Matthew Encina

Redesigning a business start to finish

I’m always inspired by Matthew Encina’s work – the storytelling, the aesthetics, the keeping things grounded and rooted in reality. Watching them go through the process of rebranding a company is a must-watch.

Watch video

Working at the intersection of well-thought-out design and cutting-edge front-end build.