Issue #26

Cash flow is the lifeblood of any business.

But to get that money, you need people to pay you for something.

Something they find valuable.

So how do I find people to pay me money as a service provider?

Well, I post to  LinkedIn multiple times per week (sharing my thoughts and work).

But, it’s not the most effective way to line up new work (it does build trust though and keep me top of mind).

Instead, I find it’s far more efficient to reach out to old clients and leads.

What I don’t do is wait until I’m sitting around with nothing to do before I reach out to them.

When I’m about 4-6 weeks out from wrapping up a project, I tactically contact a couple of old clients or leads a day.

And this is exactly what I did last week. But in this case, it was from a lead 3 months earlier.

I was fully convinced they’d either done the work or found someone else to do it.

But they hadn’t.

After having a call with the CTO, he mentioned they’d tried working with another freelancer and it didn’t work out.

The previous freelancer was slow, needed a lot of hand-holding and their work just wasn’t very good.

So I think there are a couple of lessons here:

• Competent people are still valuable to businesses
• Don’t assume old leads are useless