Maybe you’re selling a service or an idea. Whatever it is, your marketing website is one of the first impressions your target audience will experience of your business.
Is that impression a good one? Or do you feel embarrassed to share it with others?
It takes people less than a second to form an impression about something.
If you can’t make a good first impression in that first second, you might be losing out on opportunities and potential customers.
Whether you need a new website or to redesign an old one, I’m here to make that first impression a good one and to help you grow your much-needed business.
Key objectives
- Increase leads & conversions
- Improve audience trust
- Increase sales
What to expect
- £5,000 - £30,000
- 1-4 months
- Fixed price (2 payments)
Strategy
A brilliant website is more than simply design and code. It involves having a game plan that can guide us to where we want to go.
Analysis
We’ll work together to understand where you are now, where you want to go and what path might help us get there.
Target audience
A website’s success really depends on who it’s for. Understanding who you’re creating this for makes a massive difference.
Goals
Without any goals, how will you know if your website is successful or not? Where should we send users? What’s our call to action?
Traffic acquisition
How do you plan on getting people to your website? SEO? Social? Maybe you don’t have the resource to be everywhere so figuring out the BEST channel to focus on is important.
Sitemap
Your sitemap helps us plan your website before we get onto the design stage. This is where we plot the content hierarchy and structural design.
Design
Every element of your website will be considered throughout the design process, from the way your customer’s eyes flick down the page, to the way elements load. Your website will always be bespoke to your brand.
Wireframes
A critical part of the design process, wireframes help to lay the foundation for your website. They help you envision your new site to ensure it is in line with your goals.
Mood boards
To help guide the design direction for your website, we’ll gather inspiration from around the web and use this to aid the design process.
Brand development
At this stage, we can see, does your brand need a little sprucing up or does it need a complete overhaul (this is where I’d bring in someone with more expertise).
Copywriting
Great design lures you in, and great copy converts your customers. I work with a professional copywriter to help you move your audience to action.
UI design
Using your brand guidelines (and wireframe), we will work together to create a visual design you will love. Designs are shared early and often, so you aren’t left feeling blindsided.
Styleguide
Having a recognisable brand helps to keep you in the mind of your customers. Your style guide helps to keep everything consistent as your project grows.
Interactive prototype
Interactive prototypes allow you to browse through your web design in the shoes of your customer to get a real feeling of how your website will work.
Development
If you’re a brand looking for a scroll-stopping marketing site, I build all my websites using Jamstack technologies to ensure a fast and secure website with a low carbon footprint.
Jamstack
Jamstack is a solution in which super fast and highly scalable websites can be created. We’ll create a secure, reliable website with great SEO capabilities.
Headless CMS
I create all websites using headless CMS’, which allows your website to grow with you. Discover endless functionalities for easy content management.
Performance
Most internet users expect a website to load within 2 seconds or less. Your speed could make or break your site, I make sure it’s fast.
Technical SEO
All my websites come with technical SEO implementation as a standard to help you rank better on Google.
Animation
I use animation across your site to create a great user experience. Imagine scroll-based animations and slick page transitions.
Accessibility
Over 1 billion people worldwide can’t use your site if it’s not accessible. I’ll make sure your website has a great foundation from the start.
Design systems
I use design systems to enable scalability, ensuring new pages can be built quickly and easily. We work smarter and your website works harder.
Sustainability
Jamstack sites can be incredibly sustainable, with lightweight pages for lower carbon emissions, lazy loading and green hosting capabilities. Better for design and the planet.
Automation
Smart solutions save time, where possible we can work on automating tasks like sending your form submissions straight to your CRM software.
Rob has a unique ability to understand user experience needs, produce aesthetically pleasing designs, and write maintanable / modular code. To anyone in search of a highly creative and experienced developer for their next project - look no further.
Something for everyone
Sometimes you need a simple website to advertise your product whilst other times you need a larger more complex website – whichever it is, I can help.
Think key pages like home, about and contact or a landing page to promote your product or service.
- A great looking site that builds trust
- An intuitive website that moves users to action
- A flexible site that gives you control to update it
Think of a website with more engaging components to choose from, complex filtering for an image gallery, or bespoke solutions for your problem like cooking mode on recipes.
- A great looking site that builds trust
- An intuitive website that moves users to action
- A flexible site that gives you control to update it