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Issue #18

Emoji calendar

June thoughts

Recently I’ve been struggling to get motivated to progress on my own projects.

I’d feel overwhelmed with the number of things I could be doing so instead I’d do nothing.

This would then lead me to spend my evenings scrolling through Instagram or watching YouTube videos (neither of which helped me to progress).

Instead, it leaves me feeling even worse and questioning whether any of these things I want to do are even worth doing in the first place (like writing this newsletter).

Maybe you can relate to this?

Don’t get me wrong, I don’t think working every hour of the day is a sustainable, productive way to go about things, but I enjoy these side projects of mine.

But compared to the ease and stimulation that comes with scrolling through Instagram or watching YouTube videos – they don’t stand a chance.

The solution was simple – make it harder to access these stimulating apps (basically remove them from my phone).

Without them, I had very little to distract myself with.

It took a couple of evenings of staring at my screen, for my brain to get to a place where I could focus.

But on the third day, I managed to build out this entire newsletter section on my website – which included automating my income section to pull from a single data source and generate the graph from that data.

And I thoroughly enjoyed it.

There are still so many things I want to do, so stay tuned for my next newsletter on how I get important things done.

Read backpack emoji


I very intentionally have 2 active clients at the moment.

Balancing my time between being active with my kids, daily exercise and other interests whilst delivering projects to a standard that I’d be proud of means having to say no.

One client is my ongoing relationship with an agency – we’ve done some super cool work this year and the entire team is so talented and nice to work with.

One project was for Sanity to create a fictional brand to showcase some new features they’d released in their May event.

My second client – this is the 3rd project I’ve done in the past 2 years.

We’re using Dato for this project, it’s not a typical page builder site but instead makes use of structured content which is far more interesting in my opinion.

Stuffed flatbread emoji


Things have been slow on Stryve for the reasons mentioned above…

But a little while ago I had this idea for hands-free cooking, the idea was that whilst in cooking mode you could ask your device to:

  • Go to the previous/next step
  • To read the instructions of the current step
  • Ask it how much of a certain ingredient you need

I have a working concept for this, it still needs some more work to provide the user feedback whilst it generates the audio response from Elevenlabs.

Time will tell how useful this feature will be, but it was fun to build and took ~2-3 hours to implement.

Light skinned male teacher emoji


This month I’ve also started working with a business coach to try and figure out what I want out of life and this whole freelancing thing.

Even the best athletes have coaches – so in business, it also makes sense to invest in someone to help you along the way.

Part of the coaching includes 12 coaching calls (which we’ve booked weekly), so far we’ve completed one where I defined my 20-year vision, 3-year vision and a couple of goals for the next 12 weeks.

June goals

  • Create my 20-year vision
  • Define key goals for the next 12 weeks
  • Establish tactics that’ll help reach key goals

Project highlight


New case study

Showcasing early design concepts for a project – we went in a different design direction that was closer to their existing brand image. However, I still wanted to share these early concept designs.

View case study
Emoji money with wings

Projected income

  • £3,650 Month
  • £21,612 Quarter
  • £66,021 Year
  1. £0
  2. £1k
  3. £2k
  4. £3k
  5. £4k
  6. £5k
  7. £6k
  8. £7k
  9. £8k
  10. £9k
  11. £10k
  12. £11k
  13. £12k
  14. £13k
  15. £14k
  1. Jan
  2. Feb
  3. Mar
  4. Apr
  5. May
  6. Jun
  7. Jul
  8. Aug
  9. Sep
  10. Oct
  11. Nov
  12. Dec

Product of the month


Griddy icon set

For anyone looking for a more unique icon set go check out Griddy icons – I recently purchased these for use on Stryve. The icons have a rather distinct look with icons having both rounded and sharp edges – something you don’t see in many icon sets.

View Griddy icons

Book of the month

Brian P Morgan

12 week year

I’ve not actually read this book, but the coaching programme I’m following is based on the principles in this book. Essentially creating a vision and then breaking that down into a 12-week sprint where you aim to complete up to 3 key goals.

View book

Video of the month

Diaries of a freelancer

Intro to my YouTube channel

Watch the video

Working at the intersection of well-thought-out design and cutting-edge front-end build.